💥❓You’re Running a Gym. But Are You Running a Business?

👋 Hey Visionaries,

This week’s coaching call hit like a gut punch, in the best way. Because the pain was real. But so was the path forward.

It wasn’t about “getting more leads” or “being more consistent.” It was about finally seeing the pattern that’s keeping so many owners stuck:

“I’m doing everything… but the money’s not adding up.”

Here’s the truth:

If you’re doing everything, it’s not a work ethic problem. It’s a system problem.

And once we cracked the code on that, the way out became clear, like how this studio owner in Southern Maryland—hustling, heart-driven, falling behind on bills—finally saw it.

Let’s walk through what he uncovered (and how it could change everything for you too).👇

🎧 Prefer to Listen?

Catch this edition’s audio breakdown in the FitVision podcast, available now in the Supafitgrow Circle Community.

💡 “I Don’t Need More Motivation. I Need a Plan.”

This studio in Southern Maryland had heart. Had hustle. Had community. What it didn’t have? Cash flow.

The owner was running the whole show—selling, coaching, cleaning, closing, re-opening—while trying to pay a $23.5K monthly overhead with under $20K/month coming in.

He told us:

“I’ve been at $25K before. I know what it takes. But now I’m behind on everything—my mortgage, rent, my own salary.”

This wasn’t a burnout problem. It was a structure problem. The model was upside down: low-ticket sales, high-touch effort, and no time to catch up.

And the breakthrough came when we realized: You don’t fix this by doing more. You fix it by selling better.

🔥 The Fix: Sell Cash-Flow First. Convert Later.

Instead of pushing low-commitment memberships upfront, we pivoted to:

✅ 45-Day Challenge @ $499
✅ 28-Day Challenge @ $275

These aren’t “trial offers.” They’re high-value, transformation-driven entry points with urgency, structure, and a clear outcome.

Why this works:

• Puts cash in the bank now, not months from now

• Frames the journey: “You’re here for a change, not a class.”

• Buys time to deliver value before the conversion conversation

And best of all:

The conversion doesn’t drop. It improves. When leads commit to a structured challenge, they’re already invested.

🧠 What Owners Miss: You Don’t Need More Leads. You Need More Leverage.

Here’s where it gets real:

This studio wasn’t struggling because of leads. They had leads. They had traffic. They had eyeballs.

But without a cash-first front-end, every new member just added weight to the business, not fuel.

Think about this:

• 15 x $499 = $7,485 in upfront revenue

• Convert 80% to $199/month = $2,388 in new monthly recurring revenue

• Add 1 monthly reactivation campaign = $3K+ bonus sales

Suddenly, that $30K month isn’t theoretical; it’s structured.

This isn’t just about more sales. It’s about building a system that funds itself.

📦 Build the Front-End Engine (Repeat Monthly)

To turn this into a machine, here’s what we’re building:

🧩 1. Front-End Offer Structure

Pick one or two: 28-day ($275) or 45-day ($499).
Price with conviction. Anchor high. Sell with clarity. These are not “discounts”, they’re structured transformations.

📣 2. Monthly Reactivation Campaign

Every month, use your CRM to re-ignite cold leads with scarcity-based promos.

Script example:

“🚨 First 10 Only: 28-Day Challenge for $275 (Normally $399). Want in?”

📽 3. Talking Head Ads

Film a 30-second direct-to-camera video. Speak from the heart. Explain your challenge offer. Drop it into your ads. This human touch boosts click-throughs and trust.

☎ 4. Optional Sales Help

Once revenue increases, consider layering in outsourced sales help or voice AI to follow up with leads while you focus on coaching and delivery.

This is how you stop chasing stability and start building it.

🧭 Bonus Mindset Reset: “But No One Around Here Will Pay That…”

Let’s tackle the quiet doubt that holds so many owners (and teams) back:

“$499? No way. People around here won’t pay that.”

Here’s the reality:

💡 People aren’t resisting the price; they’re resisting the uncertainty.

If your offer feels vague or generic, $499 sounds high. If your offer is anchored in a clear plan and personal transformation, $499 feels like a lifeline.

Let’s walk through how to reframe this:

🔁 Instead of thinking…

“$499 is too expensive.”

💬 Ask yourself:

“Have I shown them what’s included, what’s possible, and what it solves?”

🔁 Instead of saying…

“Take your time to think about it.”

💬 Try:

“Let’s walk through what your next 45 days could look like with a real plan.”

🔁 Instead of believing…

“They’ll join if they’re interested.”

💬 Remember:

They are interested; they showed up. They’re just waiting for someone to guide them.

🧠 Final Reminder:

Most people have tried and failed before. What they need now isn’t a lower price. They need someone who confidently says:

“This is the next step. I’ve got you.”

Confidence isn’t pushy. It’s leadership. And leadership is what they’re really buying.

📘 New Resource: The Studio Cashflow Conversion Blueprint

Still selling low-ticket memberships first and wondering why cash is always tight?

We’ve created a game-changing resource exclusively for SupaFitGrow Circle Community members:

🎯 The Studio Cashflow Conversion Blueprint

The step-by-step system to turn $275–$499 front-end offers into predictable, scalable revenue.

Inside you’ll find:
✅ A proven 6-week conversion timeline to roll challengers into memberships, without awkward pitches
✅ The “Decision Day” script framework that removes pressure and builds trust
✅ Reactivation templates that revive cold leads and drive cash in 48 hours
✅ Real-world numbers to model your offers around (no more guessing what to charge)

👉 [Join the Circle Community to Access the Blueprint]

Because leads don’t grow your business, systems do.

🗣️ Share Your Story!

We want to hear from you! What’s one setback you turned into a success in your fitness business? Reply to this email; your story could be featured in our next edition!

📧 Know a Gym Owner Who Needs This?

Forward this newsletter to a friend who could use a little extra resilience this month!

👂🏻 Let’s Hear from You!

What’s your top goal for 2025? Reply to this email and let us know—we might feature your story in next week’s FitVision!

Join the conversation and connect with fitness pros in our exclusive Circle Community 👉 Click Here!

Here’s to building your vision!
Michael Friedman - Chief Editor