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Welcome To The 1st Edition Of FitVision
#moregrowthlessgrind

From the CMO’s Desk: Dear FitVision Community
👋🏻 Hello Visionaries…
As December unfolds, it’s time to prepare for a thriving 2025. This final stretch of the year is your chance to achieve more growth with less grind, and we’re here to help you make it happen.
Welcome to the first edition of FitVision, a weekly newsletter for fitness professionals like you. Every week, we share actionable insights, inspiring stories, and tools to help you scale your business smarter—not harder.
In this issue:
Proven ways to drive December sales and engagement
A real-world spotlight on a gym’s growth success
Highlights from the Beyond Activ Conference in Sydney
Let’s make this your strongest year-end yet!
🎄 Maximize December Sales to Propel 2025 Success
December is the perfect time to build momentum for January’s fitness rush. Here are five ways to boost year-end sales:
Holiday Gift Cards and Bundles: Offer discounted gift cards or bundles for memberships or personal training sessions.
January Pre-Sales: Encourage early sign-ups for 2025 memberships with exclusive discounts.
Festive Fitness Challenges: Run a themed challenge like “The 12 Workouts of Christmas” to engage members and attract new ones.
Referral Campaigns: Reward members who refer friends and family with free classes or perks.
Social Media Giveaways: Use Instagram or Facebook to host contests offering prizes like free memberships or merchandise.
Takeaway: Leverage the holiday spirit to attract new members, engage your community, and drive revenue.
🗞️ FitVision News: Supafitgrow CEO Speaks at Beyond Activ Conference
This week, Benji will speak at the Beyond Activ Conference in Sydney.
During the session, “Optimising, Designing, and Delivering an Incredible Member Journey and Experience,” Benji is joining an elite panel of industry leaders, including:
Danielle Monroy, Managing Director, BravoFit (Planet Fitness Australia)
Emma McGrady, Group GM, Saint Haven
Kinsey Livingston, VP, Mindbody + ClassPass
The discussion focuses on creating exceptional member experiences and driving long-term loyalty.
Takeaway: Delivering an outstanding member journey is key to sustained success.
🔦 Studio Spotlight: Eze Fit Transformation Center
Meet Eze Fit Transformation Center, a thriving gym in New Jersey led by John Lazo. With over five years in operation, Eze Fit has established itself as a community hub for fitness and wellness.
By investing in paid advertising and lead generation, the gym achieved outstanding results:
80+ New Members: Welcomed in just a few months.
Referral Growth: New members brought friends and family, driving organic growth.
Improved ROI: Campaigns delivered high conversions at reduced costs.
Consistent Profit Growth: Monthly revenue and retention steadily increased.
“Our ability to generate high-quality leads that convert has been a game-changer,” says John.
Takeaway: Focused strategies and targeted investments can transform your business trajectory.
🎯 Plan for 2025 Success: Free Business Growth Scorecard
Introducing the Business Growth Scorecard
Get ready for 2025 with this free tool that evaluates your studio’s strengths and highlights growth opportunities.
Takeaway: Gain clarity and start the new year with a winning plan.
👂🏻 Let’s Hear from You!
What’s your top goal for 2025? Reply to this email and let us know—we might feature your story in next week’s FitVision!
Join the conversation on social media with #MoreGrowthLessGrind and connect with fitness pros in our exclusive Facebook group.
Here’s to more growth and less grind,
Michael Friedman
CMO, Supafitgrow
P.S. Next week’s issue will focus on how to run engaging holiday events to boost community and drive signups.
Sponsored by: Loud Rumor
When it comes to scaling your fitness business, Loud Rumor is where the best gyms go to grow. As the #1 marketing and business mastermind for fitness entrepreneurs, Loud Rumor offers coaching, strategies, and support to help you scale faster.
Thousands of studios trust Loud Rumor to increase memberships, boost revenue, and build stronger communities.
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