📬 The Real Reason They’re Not Booking? You're Sending at the Wrong Time.

👋 Hey Visionaries,

Let’s talk about something that’s easy to overlook, but quietly undermines a lot of your best marketing work: Timing.

Imagine this:

You write the perfect message. The headline pops. The offer’s irresistible. The CTA’s crystal clear.

You hit send…

And then, crickets.

Not because your promo wasn’t good. Not because your list isn’t warm. But because your message landed at the worst possible time.

They were in a meeting. Or wrangling kids. Or driving, scrolling, distracted, and it got buried beneath a dozen other things.

It’s not rejection. It’s poor timing. And it’s costing you bookings every week.

This week’s Fitvision is about mastering that invisible but powerful factor: timing.

Because the right message at the right time creates action. And action creates bookings.

Let’s get into it.👇

🎧 Prefer to Listen?

Catch this edition’s audio breakdown in the FitVision podcast, available now in the Supafitgrow Circle Community.

💡 The Harsh Truth: “Right Message, Wrong Moment” = Lost Opportunity

Here’s a simple way to look at your outbound campaigns:

Every message is a tiny door. If you time it right, they walk through. If you time it wrong, they scroll past it, and it slams shut.

Even if you’re:

• Clear on the offer ✅

• Talking to a warm lead ✅

• Texting or emailing with permission ✅

...the wrong timing strips the urgency and breaks the mental flow. They get distracted. They forget. They hesitate.

📊 According to Mailchimp Email Benchmarks, the difference between a good vs. poor send time can swing open rates by 8%+.

👉 Moral of the story: Conversion isn’t just about what you say; it’s about when you say it.

⏰ The Best Times to Send Emails (With Data)

📅 Midweek Wins: Tuesday–Thursday

Across platforms like Mailchimp, HubSpot, and Campaign Monitor:

• Tuesdays and Thursdays show the highest engagement.

• Wednesdays are great for re-engagement or reminders.

Avoid:

• Mondays: inbox overload.

• Fridays: attention is fading into the weekend.

🕙 Email Send Time: 10AM–11AM (Primary), 1PM–2PM (Secondary)

• These are the "attention windows" after urgent tasks but before fatigue hits.

• Avoid early mornings or post-5PM unless your list is heavily segmented and tested.

🧪 Pro Tip: Run A/B tests by segment (e.g., parents vs. office workers) to find your list’s “action hour.”

📲 SMS Is a Different Beast — Use It Wisely

Text is intimate. It works but only when it respects the rhythm of someone’s day.

🚦Best SMS Send Times:

• 8AM–12PM: Day planning is happening.

• 4PM–6PM: Workday’s ending, time to consider self-care.

📱 According to SimpleTexting’s 2024 Report, texts sent between 9AM–12PM had the highest response rates (29.8%).

⛔ When to Avoid:

• Before 8AM

• During lunch (12–2PM)

• After 8PM

Use SMS for:

• Trial follow-ups

• Urgent reminders

• Flash promo nudges (“Only 2 spots left at 5PM — grab yours!”)

🧠 Strategy Upgrade: Use Behavioral + Timing Automations

Send the Right Message, at the Right Time Automatically

Here’s where the pros separate from the pack: They don’t just blast campaigns. They automate momentum based on what members do (or don’t do) — and deliver messages exactly when they’re most likely to act.

That’s the power of behavioral + timing automations.

🎯 What Does That Look Like?

Instead of sending the same message to everyone at once, smart studios set up flows like:

• Trial Day 1 Complete → Email next morning at 10AM:
  “How did that feel? Here’s your link to book the next one.”
  

• No bookings in 3 days → SMS at 5PM (post-work scroll time):
  “Hey [First Name], let’s lock in your next sweat — we saved you a spot 💪”
  

• Membership anniversary → Email at 11AM:
  “You’ve been with us 6 months! Let’s celebrate — here’s a little something.”

⚙️ Tools You Can Use:

• Klaviyo or ActiveCampaign for email/SMS flows

• SimpleTexting or SlickText for SMS timing triggers

• Zapier to connect booking platforms like Glofox, Mindbody, FitDegree

Even basic logic like:

• “No booking in 7 days”

• “Trialer hasn’t returned in 72 hours”

• “Booked 3+ classes this week”

…can be used to trigger smart, timely nudges.

💭 Final Thought: Timing Builds Trust

Poorly timed messages feel like noise. Well-timed ones feel like help.

When you align your message with their moment, everything becomes easier:

• Open rates go up 📈

• Bookings happen faster 📅

• Retention improves 🙌

And the best part? It doesn’t cost you a cent more.

🚀 Weekly Action Plan

🔎 Audit the last 5 campaigns — what time/day did you send them?
📊 Track open, click, and booking % side-by-side
📅 Pick one new time slot to test this week (email or SMS)
📩 Draft your “Plan Your Week” Sunday email now
🤖 Set up 1 behavioral automation tied to booking or trial activity

📘 Resource Drop: The Booking Window Blueprint

🎯 Want to know exactly when to send, what to send, and how to turn timing into a booking machine?

This guide walks you through:
✅ Best send times by channel (email, SMS, DMs)
✅ 15+ plug-and-play SMS/email templates
✅ Weekly campaign calendar & planning grid
✅ “Hot booking windows” by audience type
✅ A/B timing tracker to find your studio’s sweet spot

👉 [Access inside the Supafitgrow Circle]

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Here’s to building your vision!
Michael Friedman - Chief Editor