👋 Hey Visionaries,

The last year has made one thing very clear: Digital marketing for gyms and studios has officially become AI-driven.

From Meta’s Andromeda engine to platform-wide automation updates across Facebook, Instagram, and Google — the playbook that worked 2–3 years ago simply doesn’t work anymore.

The platforms are smarter. The algorithms are more sophisticated, and the studios that cling to old strategies are falling behind fast.

So let’s talk about what’s actually working right now in fitness marketing, and what Supafitgrow is doing to help studios grow in this new era.

Let’s dive in. 👇

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🔥 Targeting Isn’t the Lever Anymore; Creative Is

AI systems like Andromeda shifted how Meta identifies qualified prospects.

Interest lists?
Lookalike microlayers?
Painstaking manual segmentation?

❌ That era is gone.
✔️ The algorithm now learns who responds to what based on your creative.

So the real lever is no longer “Who should we target?”
The real lever is:

What angles, hooks, and messages are we giving the algorithm to work with?

Studios win when they run with varied, emotionally layered creative, not one static message.

🔥 Fitness Is an Emotion-Driven Purchase — AI Understands That Now

Joining a gym or studio isn’t a logical decision. It’s emotional.

People buy because they want to:

• feel confident

• get energy back

• stop feeling stuck

• belong to a community

• transform their routines

• be held accountable

The updated algorithms recognise emotional signals more accurately than ever. Studios that communicate only “features” (class schedule, equipment, trainers) get buried.

Studios that communicate feelings, identity, and outcomes rise to the top.

🔥 Broad Targeting + Strong Creative = The Winning Formula

One of the biggest advantages in this new landscape?

Broad local targeting works better than ever if your creative variation is strong.

When you target your entire 3–5 mile radius and give the AI dozens of angles to test, it can actually do its job:

• match the right message to the right person

• calibrate quality

• reduce cost

• improve conversions

• stabilise performance

This approach outperforms restrictive interest lists in almost every fitness campaign we see.

🔥 Why Supafitgrow Studios Are Thriving Right Now

This shift toward AI-driven creative optimisation is exactly how we’ve been setting up campaigns for months.

Here’s what sets our studios up to win:

✔️ Broad Radius Targeting

We don’t restrict the algorithm; we give it room to find your best-fit prospects.

✔️ High-Volume Creative Variety

Every campaign uses:

• emotional hooks

• community angles

• transformation messaging

• pain-point triggers

• seasonal motivators

• class-benefit breakdowns

We give the AI everything it needs to learn fast.

✔️ Clean Funnels + Strong Tracking

The algorithm performs best when your funnel actually tells it who converts.

✔️ Refresh Cadence Built for AI

We monitor creative fatigue and know exactly when to pivot or scale.

Clients feel the benefits of this work every month, and prospects looking to scale their studios can tap into the same system.

🔥 What This Means for Your Studio Going Into 2026

Here’s the reality:

Studios that adapt to this AI-first landscape will scale, while those that don’t will plateau.

If you’re proactive, here’s what you can expect:

• more qualified leads

• lower acquisition costs

• steadier performance

• stronger brand positioning

• easier scalability

• faster optimisation cycles

This shift isn’t temporary; it’s the new baseline.

💬 Final Word: Fitness Studios Win When Creativity Leads and AI Amplifies

AI is no longer a future trend; it’s the current environment.

Studios that lean into strong creative, emotional storytelling, and broad targeting are the ones growing month after month.

At Supafitgrow, we’ve been building studios around this model long before “AI-driven marketing” became the buzzword of the year.

If you’re already with us, you’re ahead. If you’re not yet, this is your chance to step into the strategies elite studios are using right now.

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Takeaway: Gain clarity and start the new year with a winning plan.

🗣️ Share Your Story!

We want to hear from you! What’s one setback you turned into a success in your fitness business? Reply to this email; your story could be featured in our next edition!

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Here’s to building your vision!
Michael Friedman - Chief Editor