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- 🤖 THE FUTURE OF FITNESS MARKETING: WHY AI IS CHANGING SEARCH & WHAT IT MEANS FOR YOUR FITNESS STUDIO
🤖 THE FUTURE OF FITNESS MARKETING: WHY AI IS CHANGING SEARCH & WHAT IT MEANS FOR YOUR FITNESS STUDIO
🎵 And Learn How to Create Incredible Music With AI

👋🏻 Hello Visionaries!
Recently, the marketing world was buzzing with reports that HubSpot lost a massive chunk of its organic search traffic—some claiming as much as 80%. But was this an SEO meltdown? Not quite. In a recent podcast, HubSpot’s strategists refuted these claims, emphasizing that Google's algorithm updates prioritise expert-driven, authoritative content over keyword-stuffed, generic pages.
And guess what? This shift isn’t just affecting software giants—it’s impacting fitness businesses like yours. If your studio relies on Google search rankings to attract new clients, you need to pivot now.
🎧 Rather Listen Than Read?
Catch all this content and more on the FitVision podcast. Perfect for your commute or between client sessions!
🔍 THE NEW RULES OF SEARCH: HERE’S WHAT YOU NEED TO KNOW
AI search assistants are reshaping the way people find fitness services

Google and AI-driven search tools are prioritizing trusted, expert-driven content that is locally relevant. That means the old-school SEO tricks of stuffing keywords and writing generic fitness blogs aren’t enough anymore.
Instead, fitness studios must establish themselves as THE go-to health and wellness authority in their local community. When someone asks ChatGPT or Google’s AI search, “Who has the best HIIT classes near me?”—you want your gym to be the answer.
So, how do you make that happen? Here’s your playbook:
📌 4 STEPS TO DOMINATE LOCAL SEARCH IN THE AI ERA
Create Hyper-Local, High-Value Content
Swap generic fitness tips for content that speaks directly to your audience.
Example post ideas:
“The Best Running Trails in [Your City] for Beginners and Experts”
“How [Your Gym Name] Helped 100 Tampa Residents Get Stronger in 6 Weeks”
“The #1 Mistake [Your City] Moms Make When Choosing a Workout Program”
Showcase Your Expertise
Google and AI-driven tools favor trusted authorities. To prove your credibility:
Share member success stories and testimonials.
Post blog articles featuring advice from your trainers.
Record short-form videos explaining your gym’s unique training methods.
Engage in Local Online Spaces
AI search is pulling from more than just Google—so be active across multiple platforms:
Google My Business, Yelp, and local fitness directories.
Facebook groups, Reddit threads, and Nextdoor discussions.
Partner with local businesses for cross-promotions.
Optimize for Voice and AI Search
AI-powered searches are conversational. Structure your content to answer fitness-related questions directly:
“What’s the best way to get back in shape after having a baby?”
“How often should I do strength training?”
“Where can I find a supportive beginner-friendly gym in [Your City]?”
💪 REAL-WORLD INSIGHT: AI VS. TRADITIONAL SEARCH FOR GYMS
A recent ChatGPT search for "best gym in Scottsdale, Arizona" returned Mountainside Fitness as the top result, while a traditional Google search listed Infinity Fitness AZ first. Why the difference?

Google v ChatGPT
AI-based search relies on a broader set of sources, including:
Social proof (reviews from platforms beyond just Google)
User-generated content (Reddit, forums, and local discussions)
Brand presence across multiple touchpoints
Take Action: Want AI-driven search to recommend your gym?
Encourage members to leave reviews on multiple platforms.
Build relationships with local influencers who can mention your studio.
Be active in online fitness communities where AI pulls recommendations from.
🎵 BRING YOUR CONTENT TO LIFE WITH AI MUSIC
Ever wish you could create custom music tracks for your workouts, social media, or ads? Now you can.
🎶 Introducing Suno.com — an AI-powered tool that lets anyone create studio-quality tracks in minutes.
Why this is a game-changer for your gym:
Personalize your brand’s vibe with custom soundtracks.
Add unique music to organic content and ads.
Create energizing tracks for your workouts.
Surprise your members with personalized audio gift cards.
Design custom intro music for your gym's social media videos.
Make special-themed tracks for seasonal promotions and events.
Provide unique background music for online workout programs.
Want to test it out? ✨ We had some fun & created a custom track for the F45 brand, and the results were insane. Give it a try, and share your creations with us!
🎫🎫 GSDCON25 COMPETITION: WIN A TICKET WORTH $1,997
Want to attend GSDCON25 for FREE?
Submit your best AI-generated music track, and you could win one of two exclusive tickets (valued at $1,997 each)!
👉 Enter here: https://gsdcon.com/
📚 FREE MASTERCLASS: TRANSFORM YOUR LEAD FOLLOW-UP GAME
Title: Transform Your Lead Follow-Up Game with Brad Bedford
👉 Most gyms lose 50% of their leads before even having a conversation. That stops now.
Brad Bedford, who’s helped hundreds of fitness studios optimize their sales processes, is hosting a FREE masterclass to share his proven lead follow-up system.
💡 In just 60 minutes, you’ll learn:
The "3-minute trust builder" to turn cold leads into excited prospects.
A qualification framework to identify serious buyers instantly.
Simple strategies to increase your show-up rates.
🌟 Bonus for live attendees: FREE access to Brad’s 9-Part Sales Mastery Course ($1,497 value)!
📅 Join us:
🇺🇸 Wednesday, February 5th @ 4:30 PM CT
🇦🇺 Thursday, February 6th @ 9:30 AM AEST
🌟 Reserve your free spot: REGISTER
💛 SPONSORED BY CLUBREADY
🔍 The Ultimate CRM for Gym & Studio Owners
ClubReady helps fitness businesses automate operations, increase revenue, and streamline member management with powerful CRM solutions.
Rock Your Leads! “ClubReady has been a lifesaver. I would recommend this service to any studio.” - Savannah Castro, Owner
📈 Increase efficiency & grow your gym 👉 Learn more here!
🎤 Let’s Hear from You!
What’s your top fitness business goal for 2025? Reply to this email and let us know—we might feature your story in next week’s FitVision!
Join the conversation on social media with #MoreGrowthLessGrind and connect with fitness pros in our exclusive Facebook group!
Here’s to building your vision!
Michael Friedman - Chief Editor
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