👋🏻 Hello Visionaries

Are you tired of chasing leads that never pick up the phone? Struggling with prospects ghosting you after showing interest? You’re not alone.

During our last Supafit Growth Session, Brad Bedford shared the exact strategies that have helped hundreds of fitness studios transform their sales process and turn more leads into loyal members.

Today, we’re bringing you 5 game-changing sales techniques straight from Brad’s playbook—plus, how AI can help you implement these methods faster and more efficiently.

🎧 Prefer to Listen? Catch all these insights and more on the FitVision podcast—perfect for your commute or between client sessions!

📞 1. Speed to Contact: The 3-Minute Rule

The Problem: Most gym owners take too long to reach out to new leads. If you're waiting even 30 minutes, you’re losing potential members.

The Data: If you contact a lead within 3 minutes, you increase their likelihood of signing up by 300%.

AI-Enhanced Fix:

👉 AI-Powered Auto-Responders: Use FitGro.AI to send an instant personalized text to new leads:

"Hey [First Name], thanks for reaching out! One of our coaches will call you in the next 5 minutes to help you get started."

This keeps your studio top-of-mind and preps them for your call.

🎯 2. The Qualification Framework: Who’s a Serious Buyer?

The Problem: Gym owners waste time talking to leads who aren’t the right fit or aren’t ready to buy.

The Fix: Structure your first call to pre-qualify leads and determine if they’re serious.

Use these 3 AI-Powered Questions in your script:

1️⃣ “What motivated you to reach out today?” → AI tools like Otter.ai can analyze responses and identify emotional triggers.
2️⃣ “What’s your biggest struggle with fitness right now?” → Helps you tailor your offer to their pain points.
3️⃣ “Are you actively looking for a solution, or just exploring options?” → Quickly filters serious buyers from casual browsers.

💡 AI Hack: Train ChatGPT to generate personalized sales call scripts for different lead types based on these answers.

🤝 3. The “Micro-Commitment” Strategy to Skyrocket Show-Up Rates

The Problem: You book appointments, but leads don’t show up.

The Fix: Secure micro-commitments during your first call to increase accountability.

Brad’s Playbook:

• Instead of just saying, "See you Thursday at 5 PM," have them confirm their attendance by saying:
  “So Thursday at 5 PM, we’ll be waiting for you. Can you bring a water bottle and wear comfortable shoes?”
  This small action psychologically commits them to showing up.

💡 AI Hack:

👉 Use SimpleTexting or Twilio to send personalized confirmation texts the day before and 1 hour before the appointment.
👉 Embed a Google Maps link in the reminder so they don’t get lost.
👉 Track response rates with AI-powered analytics to optimize reminder timing.

🏆 4. AI-Powered Follow-Up Sequences That Close More Sales

The Problem: 90% of gym owners stop following up too soon.

The Fix: Follow Brad’s 7-Day High-Frequency Call Strategy:

📅 Day 1-3: Call 3 times per day at different hours (morning, lunch, evening).
📅 Day 4-7: Call once per day + a mix of texts and emails.
📅 After 7 Days: Shift to weekly follow-ups until they respond.

💡 AI Hack:

👉 Use FitGro.AI to automate multi-channel follow-ups (calls, texts, emails, and even DMs).
👉 Use Perplexity.ai to generate engaging follow-up messages tailored to different fitness goals.

💰 5. The Power of Live Call Coaching: Train Your Team Like Pros

The Problem: Many gym owners assume their sales team is following the script—but without quality control, you can’t improve results.

The Fix: Record and analyze sales calls with AI to identify what’s working and what needs to change.

💡 AI Hack:

✅ Use Fathom or Otter.ai to transcribe and summarize sales calls for easy review.
✅ Use Gong.io to analyze conversations and detect tone, objections, and engagement patterns.
✅ Have ChatGPT refine scripts based on real call feedback.

🚀 Pro Tip: Run weekly sales call reviews with your team and role-play objections using AI-generated scenarios.

📅 Back by Popular Demand: Sales Masterclass with Brad Bedford

🚀 Transform Your Lead Follow-Up Game: Free Masterclass with Brad Bedford

📍 Masterclass Schedule:

• Sydney Time: Thursday, 6th March 2025, 8:00 AM (AEST)

• US Eastern: Wednesday, 5th March 2025, 4:00 PM (ET)

• US Central: Wednesday, 5th March 2025, 3:00 PM (CT)

• US Pacific: Wednesday, 5th March 2025, 1:00 PM (PT)

🔥 In this focused 60-minute session, you’ll discover: 

✅ The "3-minute trust builder" that gets prospects excited to meet you.

✅ A qualification framework that helps you spot serious buyers instantly.

✅ Simple tweaks to increase show-up rates by 20%+.

🎁 BONUS: Live attendees get FREE access to Brad’s 9-Part Sales Mastery Course ($1,997 value).

📲 Register Now

🚀 Stop leaving money on the table. Secure your spot now!

💙 This Edition is Sponsored by Supafitgrow

🚀 The Freedom Growth Formula is Here!

Supafitgrow’s AI-powered marketing strategies deliver:

📊 High-Quality Leads – So you stop chasing and start closing.
💰 Higher Member Conversions & Profits – So your studio thrives.
🎨 Time Savings Through Automation – So you can focus on coaching, not marketing.

🔥 Learn More & Get Started Today

🎤 Let’s Hear from You!

What’s your top sales goal for 2025? Reply to this email and let us know—we might feature your story in next week’s FitVision!

Join the conversation with #MoreGrowthLessGrind and connect with gym owners in our exclusive Facebook group.

Here’s to more growth and less grind,

Michael Friedman - Chief Editor