👋🏻 Hello Visionaries…

The final sprint of 2024 is here! Whether you're boosting holiday memberships or planning for next year, this issue has everything you need to wrap up strong and roll into 2025 with momentum.

Here’s what’s inside:
📚 Books We Love: Essential Reads for Fitness Entrepreneurs
📈 Industry Insights: Adapting to the Strength-Training Renaissance
🔦 Studio Spotlight: How OHM Fitness Gilbert Doubled Conversions with Video Ads
🛠️ Free Resource: The 8 Profit Pillars
🎅 Holiday Fun: Engaging Activities to Connect With Your Members

Let’s dive in!

📚 Books We Love: Essential Reads for Fitness Entrepreneurs

Looking to level up in 2025? These must-reads will sharpen your leadership, marketing, and time-management skills:

1. "Traction" by Gino Wickman
   Master the Entrepreneurial Operating System (EOS) to streamline operations and achieve measurable goals.

2. "This Is Marketing" by Seth Godin
   Learn how to connect authentically with your audience and craft messages that truly convert.

3. "Buy Back Your Time" by Dan Martell
   Unlock strategies to delegate effectively, reclaim your time, and focus on growing your studio.

4. "Day Trading Attention" by Gary Vaynerchuk
   Stay ahead by capturing and holding your audience’s attention in the fast-paced digital landscape.

💡 TIP: Don’t have time to read? Listen to your books while you train using Audible!

📈 Industry Insights: The Rise of Strength Training

Strength training is taking over gyms, with squats, deadlifts, and resistance-based workouts now outpacing cardio sessions. This trend is reshaping how studios allocate space and resources.

What You Can Do:

• Reassess Your Layout: Dedicate more space to free weights and racks.

• Invest Strategically: Add versatile equipment like kettlebells and resistance machines.

• Launch Strength Classes: Start a beginner-friendly “New Year, New Strength” bootcamp to capitalize on January fitness goals.

💡 Takeaway: Cater to this growing demand to attract new members and keep current ones engaged.
Did you know? Strength training now accounts for 60% of gym-goer preferences, up from 45% last year.
👉 Source: Mindbody’s 2024 Wellness Trends Report

🔦 Studio Spotlight: How OHM Fitness Gilbert 3X Conversions with Video Ads

The Challenge: December’s hustle made member sign-ups tough. OHM Fitness Gilbert faced the challenge head-on with a four-week fat loss challenge that was promoted using personalized video ads.

The Strategy: The studio owner crafted an engaging, relatable ad using the AIDA framework:

• Attention: “Hey, Gilbert ladies, looking for a quick, effective workout that fits your busy life?”

• Interest: “Our challenge is risk-free—see results, or your money back!”

• Desire: “Our EMS workouts are low-impact, high-efficiency, and perfect for toning up fast.”

• Action: “Limited spots available—join now and feel your best!”

The Results:
3X conversions compared to prior campaigns.

💡 Takeaway: Simple, authentic video ads with a clear hook and CTA drive results. Start experimenting with a New Year’s promotion today!

🛠️ Free Resource: The 8 Profit Pillars

Set yourself up for success with Supafitgrow’s 8 Profit Pillars Guide—your step-by-step framework for sustainable growth.

Here’s what you’ll uncover:

1. USP (Unique Selling Proposition): Stand out from the competition.

2. Targeting: Hone in on the right audience.

3. Offer Creation: Time frame, results, power words, and risk reversal strategies.

4. Lead Generation (Paid Ads): Boost your visibility and reach.

5. Lead Generation (Content): Organic content that feeds paid ads and builds brand awareness.

6. Lead Nurture: Keep potential members engaged.

7. Conversion: Prescribe solutions and drive referrals.

8. Retention: Focus on experience and quality leads.

👉 Download the 8 Profit Pillars Guide Here

💡 Takeaway: Leverage these proven strategies to make 2025 your most profitable year yet.

🎯 Assess Your Studio’s Growth Potential

How ready is your fitness studio for 2025? You can take our Fitness Business Growth Scorecard to find out your strengths, pinpoint areas for improvement, and set a winning strategy.

👉 Take the Fitness Business Scorecard Now!

💵 Sponsored by The Sales Arms

This edition is proudly sponsored by The Sales Arms—your partner in building a streamlined, automated sales process.

What They Offer:

• Build consistent, predictable revenue.

• Improve lead conversion rates.

• Save time with proven automation tools.

💡 “Studios that worked with The Sales Arms saw a 30% increase in lead conversion within 3 months!”

👉 Discover how The Sales Arms can help you.

🎅 Share the Holiday Spirit!

What’s your biggest win this holiday season? Reply to this email or share your story using #MoreGrowthLessGrind—we’d love to feature you in our next issue!

📸 Mini-Challenge: Share a festive photo of your studio’s holiday decor or events. The best submissions will be highlighted in January’s edition!

Wishing You A Merry Christmas!
💙 The FitVision Team

(Chief Editor: Michael Friedman)