👋🏻 Hello Visionaries…

Can you believe the holiday season is already here? While others are winding down, it’s your time to level up. The strategies you implement now will set the tone for an explosive start to 2025, and we’re here to guide you every step of the way.

Here’s what we’re covering this week:

• Beyond Activ Sydney - Lifetime Achievement Award

• 5 Holiday Event Ideas to Drive Engagement and Signups

• How Vanguard Academy Turned Free Trials into $18K in 3 Weeks

• Join the Ultimate Fitness Studio Facebook Community

Let’s dive in and make this your most productive December yet!

🏆 Beyond Activ Sydney - John Holsinger Lifetime Achievement Award

Last week, we attended the Beyond Activ Conference in Sydney, celebrating fitness and wellness innovation. A highlight? Tony de Leede received the John Holsinger Lifetime Achievement Award, honoring over 40 years of transformative contributions to the industry.

Key Lesson:
Tony’s career shows that relationships matter. Whether creating partnerships or community-driven brands, the connections you foster today can lead to future success.

💡 Takeaway: Invest in relationships—they’re the foundation for growth and long-term impact.

🎄 5 Festive Event Ideas to Drive Engagement

Looking to spread holiday cheer while boosting engagement? These Christmas-themed ideas will bring in new members, delight your community, and provide amazing content for your socials too!

1. 🎅 Santa’s Sweat Sessions
   Offer a free class series themed around “Santa’s Workout.” Use festive playlists and holiday-themed exercises. Snap photos or short videos during the sessions for fun, shareable content!

2. 🎁 Gift of Fitness Open House
   Host a holiday open house with free classes, festive snacks, and tours. Include a raffle for prizes like memberships or gift cards. Capture the excitement with group photos and festive reels!

3. ❤️ Give Back Charity Challenge
   Run a “12 Days of Fitness” charity drive. Members bring canned goods or toys in exchange for free classes, and you donate to a local cause. Document the donations and highlight your community’s generosity on social media.

4. 🎀 Member Appreciation Christmas Party
   Throw a holiday social with snacks, drinks, and a “Best Ugly Sweater” contest. Share candid moments and group photos, and even livestream the party to show off your studio’s festive spirit!

5. 🌟 New Year, New Goals Preview Challenge
   Launch a festive “Earn Your Cookies” fitness challenge. Members track workouts and earn prizes like discounts or free classes. Post updates, leaderboard highlights, and success stories to keep everyone engaged online.

💡 Pro Tip: Decorate your studio with holiday lights and a photo station to encourage members to tag your studio in their festive posts!

🔦 Spotlight: Vanguard Academy: $18K in 3 Weeks with a Free Offer

Vanguard Academy, a Brazilian Jiu-Jitsu school, turned their “Train for Free in December” campaign into a massive win. In just three weeks, they converted 25% of free offer leads into paying members, adding $18,000 in lifetime value (LTV) to their business.

Why it Worked:

• Free trials included a membership commitment, ensuring quality leads.

• The timing—just before the New Year—tapped into seasonal interest in fitness and personal goals.

📊 Tip: Why Free Offers Can Work

• 65% of new memberships start in January (IHRSA).

• 63% of free trial users commit to memberships (HubSpot).

• 20–30% higher LTV from converting free trials (ClubIntel).

💡 Takeaway: Free offers don’t just fill your funnel—they can drive long-term growth when paired with a strong sales process. Vanguard’s success is proof!

🎉 Join the “More Members, More Money & Minutes” Facebook Community

Want to connect with other fitness studio owners and gain access to proven strategies? Our Facebook group is here to help you grow!

Here’s what you’ll get:

✅ Expert Growth Strategies: Tips to drive leads and hit capacity.
✅ Free Resources: Actionable tools and videos are available every week.
✅ Supportive Community: Share ideas and learn from other studio owners.

Hundreds of studio owners are already thriving with these insights.

👉 Join the Facebook Group Today!

Let’s grow together. 💪

🎯 Assess Your Studio’s Growth Potential

How ready is your studio for 2025? Find out with our Business Growth Scorecard! This quick, free tool evaluates your strengths, identifies growth opportunities, and helps you plan for success.

👉 Take the Scorecard Now!

⭐ This Edition Sponsored by Loyalsnap

Struggling to keep members engaged and coming back? Loyalsnap makes retention simple with:

• Automated follow-ups.

• Personalized messaging.

• Actionable insights.

💡 Learn how Loyalsnap can help you build stronger relationships and boost retention—Discover More Here.

👂🏻 What’s Your Biggest Win This Holiday Season?

Reply to this email or share your story using #MoreGrowthLessGrind on social media. You might be featured in next week’s issue!

Here’s to finishing 2024 strong,

FitVision Team 💙