👋 Hello Visionaries

Let’s get straight to the truth: if your ads don’t stop the scroll, nothing else matters. It doesn’t matter how good your service is, how transformational your offer is, or how many certifications your team has. If your ad looks like every other ad out there, it vanishes into the digital ether.

📊 Consumers give an ad only 1.3–1.5 seconds of attention—barely enough time to register an image. Even worse, 9 out of 10 digital ads fail to hold attention for a single second. Researchers say most ads create the same emotional response as watching cows eat grass.

This edition is your blueprint for breaking out of that herd. We're diving into creative strategies, a Supafitgrow case study that changed the game, and how to balance AI with human creativity. Plus: a behind-the-scenes look at our Disruptive Ads Vault, now available in the Supafitgrow Circle Community.

🎧 Prefer to Listen? Catch all these insights and more on the FitVision podcast—perfect for your commute or between client sessions!

⚡️ 3 Ways to Disrupt the Scroll and Attract the Right Clients

🎯 1. Lead with the Unexpected

Use a pattern interrupt—something visually or emotionally unexpected that makes your audience pause. Think: face-to-camera truth bombs, bold headlines, or rapid-cut visuals.

🔇 2. Design for Silent Scrollers

Most people scroll with sound off. Rely on bold captions, on-screen text, and facial emotion to land your message without volume.

🧲 3. Disrupt with Purpose

Disruption alone isn’t enough. Make sure your message resonates with your ideal avatar. No point going viral with the wrong crowd—focus on high-intent engagement, not just reach.

📊 Supafitgrow Case Study: CPL Drops Below $10 in Singapore

One boutique fitness studio in Singapore struggled with high ad costs and low conversions. Their ads were clean, but generic.

They shifted to bold, authentic talking-head style videos using unscripted messaging that hit real emotional pain points. With support from Supafitgrow, their results transformed fast:

• 💰 Cost per Lead: Dropped below $10

• 📈 Lead-to-Intro Pack Conversions: Jumped to 50%

• 🔥 Engagement Rate: Tripled from prior campaigns

Want results like that? Start by ditching stock-style creatives and speaking directly to your future members.

🤖 AI vs. HI: Don’t Lose the Human Spark

AI can create 1,000 ad variations in a flash—but it can’t replicate emotion, intuition, or real lived experience.
HI (Human Intelligence) gives your content edge and empathy, and that’s what your ideal clients are drawn to.

Here’s how to find the sweet spot:

• Use AI for efficiency and testing

• Use HI for messaging, emotion, and authenticity

• Don’t outsource your voice. Let AI support your vision, not replace it.

📋 Bonus Tool: The Disruption Scorecard (Ad Self-Audit)

Think your ad is disruptive? Run it through this upgraded checklist with principles from Mark Schaefer’s work on emotional marketing and human connection:

🎁 Free Resource: The Disruptive Ads Vault (Now in Circle)

Want to see what real, high-performing disruptive ads look like?

The Disruptive Ads Vault is now live in the Supafitgrow Circle Community—your go-to hub for studio marketing resources. This vault includes everything you need to confidently film, script, and launch campaigns that actually work.

Inside the Vault:

• 🎥 Real examples of disruptive video & image ads from real studios

• ✍️ A customizable video script template built from top frameworks

• 🤖 Access to the Supafitgrow AI Video Script Generator to instantly create scroll-stopping scripts tailored to your offer

👉 Join the Circle Community to Access the Vault

🤝 Sponsored by Momence

Last week, Supafitgrow & Momence hosted a live webinar with 200+ studio owners joining us to see how Michael built 1,250 personalized ads in 20 minutes using Momence’s Ads Manager.

Missed the session? No worries — you can still watch the replay.

👉 Join the Circle Community to Watch the Replay

💬 Final Thoughts…

Here’s to your growth,
Michael Friedman
Chief Editor, FitVision