👋🏻 Hello Visionaries!

If you want to scale your gym without constantly increasing your ad spend or feeling like you're in an endless game of "follow-up tag" with cold leads…

It’s time to stop ignoring your inbox.

Because in 2025, the studios growing the fastest aren’t the ones shouting the loudest. They’re the ones building trust quietly, consistently, through smart, automated email nurture.

The truth is, most leads don’t convert on day one. They need time, reassurance, and a reason to believe you’re the right fit. That’s where a great email sequence comes in — not to sell harder, but to build a relationship before you ask for the sale.

And the best part? Once it’s set up, it works in the background while you focus on coaching, creating impact, and running your business.

Cold leads don’t stay cold for long when your inbox is doing the heavy lifting.

🎧 Prefer to Listen? Catch all these insights and more on the FitVision podcast—perfect for your commute or between client session!

🎯 The Hidden Power of Nurture Sequences

Most leads don’t ghost you because they’re not interested. They ghost because you haven’t built enough trust.

Studies show 80% of new members convert after the first 48 hours — not before. That window between “I’m curious” and “I’m ready” is where most studios lose people.

Your email nurture sequence doesn’t just close cold leads. It becomes a full-funnel growth engine for your studio.

Here’s how:

Lead Generation

You’ve already paid for that Meta click, don’t let it go to waste. A strong nurture sequence keeps your studio top-of-mind for leads who aren’t ready to buy yet, building trust before they ever step through your doors. By the time they do? They’re confident, curious, and far more likely to convert. Best of all, you’re increasing conversion without spending a dollar more on ads.

Retargeting Support

Nurture emails warm up your audience long before your next campaign hits their feed. Leads who’ve opened and engaged with your emails are more likely to respond to retargeting ads, which means better performance, stronger relevance, and lower CPL. Even if someone drops off your website or ghosted after a form, your email sequence keeps the conversation going behind the scenes.

Retention & Community Building

Weekly nurture emails help new members stay engaged past the “week 1 drop-off,” reinforcing your culture, community values, and ongoing wins. It makes people feel seen and supported from the start, which turns casual sign-ups into loyal members and natural brand ambassadors. Even better? You can identify when someone’s gone cold and re-engage them before they disappear completely.

🤖 Let AI Build Your Nurture Funnel

1. Start with Smart Prompts

Use AI to draft weeks of nurture emails based on your ideal member’s journey, from “I’m curious” to “I’m all in.” Just feed the AI your studio’s tone, offers, common objections, and key benefits.

2. Refine the Voice (Make It Sound Like You)

Don’t settle for stiff or generic copy. Tweak your AI-generated content to match your brand personality, whether that’s bold and no-BS, warm and supportive, or energetic and empowering. Pro tip: Paste in one of your Instagram captions as a style reference for the AI.

3. Segment Smart

Use an AI tool like ChatGPT, Claude, Grok, or Gemini to help you write emails for different audiences — new leads, cold leads, past members, or trial no-shows. Each segment should get a slightly different angle (but all roads lead back to booking or staying).

4. Test Subject Lines Like a Pro

AI can instantly generate A/B test variations of subject lines based on open-rate psychology: urgency, curiosity, personalisation, or proof. Run them and see what resonates most.

5. Automate & Iterate

Once your emails are loaded into your CRM (like Klaviyo, ConvertKit, ActiveCampaign, or Mailchimp), let them run—but don’t forget to check performance. AI tools can help you analyse click-through rates, open rates, and drop-off points and even suggest improvements over time.

📘 FREE Resource: The SFG Email Nurture Playbook (Community Exclusive)

Want to build your own high-converting email funnel without starting from scratch?

We’ve created a powerful internal tool that we’re now sharing only inside the SupaFitGrow Circle Community:

🎯 The SFG Email Nurture Playbook — your step-by-step system for building a 12-week email sequence that turns leads into loyal members.

It’s the same system we use internally at SFG to build client campaigns, and it's now yours to use when you join our community.

🎁 Bonus: The prompt is pre-formatted for immediate use with GPT-4 (just plug in your location info and offer details).

👉 Join the SupaFitGrow Community to access the Playbook now

Why You Need This Playbook

Most studios lose potential members not because their service isn’t great, but because they go silent after someone opts in. This playbook helps you fix that fast.

• Convert cold leads into booked trials without writing everything from scratch.

• Use AI smarter — we give you the exact prompt to generate a personalised 12-week nurture sequence using GPT-4.

• Speak directly to your audience with tone guidelines, offer merge fields, and real subject line formatting.

• Automate without sounding automated — keep it human, helpful, and true to your brand.

• Save hours writing, editing, and figuring it out on your own.

This isn’t just a resource; it’s your new favourite system.

🔓 How to Access It

The SFG Email Nurture Playbook is 100% free, but only available inside our Circle Community.

Join the Community & Download the Playbook

Upcoming Webinar: Set Supercharged Ads Inside Momence Ads Manager

📅 Monday, April 28, 2025 | ⏱️ 60 minutes | 📍 Online Event | 🎟️ Free Registration

Reserve My Spot

Ready to turn your ad budget into actual bookings?

Join the SupaFitGrow and Momence teams for a tactical, no-fluff masterclass where we’ll show you exactly how to launch high-performing ads inside the Momence Ads Manager and how to make those ads convert like clockwork.

What You’ll Learn

• How to set up, test, and optimise ads that actually generate leads

• The exact funnel setup we use for gyms, boutique studios, and wellness brands

• Smart automation tips to turn clicks into conversations (and conversions)

• Real-time walkthroughs of campaign builds inside Momence

• How to pair ads with email nurture for scalable, repeatable growth

Whether you’re running a gym, yoga studio, PT space, or wellness hub, this webinar will give you the tools to advertise with more confidence (and better ROI).

Reserve My Spot

🗣️ Share Your Story!

We want to hear from you! What’s one setback you turned into a success in your fitness business? Reply to this email, and your story could be featured in our next edition!

📧 Know a Gym Owner Who Needs This?

Forward this newsletter to a friend who could use a little extra resilience this month!

🌟 This Edition is Sponsored by Momence: Save Time. Grow Revenue.

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Momence is an all-in-one platform that simplifies scheduling, payments, and customer communication for studios, gyms, and wellness businesses. With tools for automation, on-demand content, and client engagement, it helps you streamline operations and grow your business effortlessly.

Learn More and start growing with Momence today.

👂🏻 Let’s Hear from You!

What’s your top goal for 2025? Reply to this email and let us know—we might feature your story in next week’s FitVision!

Join the conversation and connect with fitness pros in our exclusive Circle Community 👉 Click Here!

Here’s to more growth and less grind,
Michael Friedman – Chief Editor