👋 Hello Visionaries

Let’s get brutally honest.

Most studio owners think they have a lead generation problem.

But the real issue? You’re probably sitting on a goldmine of leads that went cold… because no one followed up the right way.

In 2025, the studios growing the fastest aren’t chasing leads, they’re nurturing them.

This week, we’re unlocking 10 AI-powered email strategies to help you convert the 97% of leads who didn’t sign up on day one. These insights are drawn from the latest performance data and Supafitgrow’s studio community.

🎧 Prefer to Listen?

🎙️ New on the FitVision Podcast:
"Why 97% of Your Leads Are Ghosting You (and How to Win Them Back)"

🎧 Listen directly below, no apps, no distractions.

🔥 [Insight of the Week: 10 Lead Nurture Fixes That Convert]

This isn’t theory. These are the exact tactics smart studios are using to win in 2025, and they’re easier to implement than you think.

🔑 [1. Subject Lines Are Everything: Micro Shifts, Massive Impact]

✅ Use the FONF Formula (Fear of Not First)
FOMO is fading. FONF taps into our desire to be early, exclusive, and ahead of the curve.

Examples:

• “Just Dropped: Our New Challenge”

• “Sneak Peek at Next Week’s Workouts”

• “Early Access for New Members Only”

📈 FONF-based subject lines lift open rates by 20–35%.

✅ First 30 Characters = Critical
Lead with impact:

• [NEW] 3 Keys to Faster Results

• [FOR MOMS] Try This Free Workout

• [AUSTIN] This Deal’s for You

✅ What’s Working Best in 2025:

• ALL CAPS first word → +19–22% opens

• Numbers up front → +17–24%

• Brackets for emphasis → +17–21%

📬 [2. The Preheader Secret: Emojis Win]

Emojis = inbox visibility.
Use bookend emojis to frame your preview text.

Example:
👉 Ready to take control of your health? 👈

✅ Lift open rates by:

• +19% (consumers)

• +14% (business emails)

📩 [3. Personalization 2.0: Tell Them Who They Are]

is table stakes. Real personalization = identity-based targeting.

Examples:

• “[For New Dads] Join Our 6AM Crew”

• “Popular in [Your City]: Our 30-Min Challenge”

• “For Budget-Conscious Fitness Lovers”

🧠 Open rates jump 25–32% when readers feel seen.

🧠 [4. Shift from Selling to Educating]

“The sale doesn’t happen in the consult. It happens in the marketing.”

Educate. Empower. Elevate.

Winning emails in 2025:

• Lead with short insights, not promotions

• Teach something new (e.g., fitness myths, recovery tips)

• Show them you're the expert, not the sales guy

Try subjects like:

• “How to Burn Fat Without Giving Up Pizza”

• “What Every 40+ Member Should Know About Strength Training”

🧲 [5. First-Person CTAs = More Clicks]

Avoid: “Learn More”
Use: “Start My Free Week”, “Show Me the Workouts”, “Get My Class Schedule”

📊 First-person CTAs convert 28% better than third-person or generic ones.

📥 [6. Your Welcome Email Is Everything]

Your first email decides whether you stay in their inbox or get ignored forever.

Use this formula:

• Subject: “🔥 Just for [First Timers]: Your Next 7 Days Inside”

• Reinforce social proof: “10,000+ locals trained here”

• Set expectations (e.g., “We’ll email you 2x per week with tips + invites”)

• End with one strong CTA

✅ Boosts both engagement and long-term deliverability.

📊 [7. Deliverability Isn’t the Issue — Engagement Is]

Gmail tabs aren’t your enemy. In fact, <20% of users even check them.

Here’s what actually hurts performance:

• Low open rates

• Weak subject lines

• Generic templates

Fix that with:

• Off-hour sends (e.g., 10:42am instead of 10:00am)

• Resends to non-openers with new subject lines

• Plain-text formats (especially for reactivation emails)

💬 [8. Tell Your Origin Story]

Authenticity wins. Your gym's story matters.

Example:

🧠 Story = trust
🫱🏻‍🫲🏻 Trust = action

Want to write it with help from AI? That’s in the free training too.

🗣️ [9. Use Testimonials with Metrics]

Vague: “Awesome gym!”
Strong:

• “I lost 14 lbs in 6 weeks”

• “I haven’t missed a workout in 90 days”

• “My doctor took me off meds after joining”

🎯 Specific testimonials increase conversions by 15% or more.

🎯 [10. One Email = One Job]

Don’t try to do everything at once.

Winning emails:

• Focus on ONE core pain point

• Deliver ONE clear insight

• Include ONE strong CTA

Keep it tight. Keep it clear. Clarity converts.

🤝 Sponsored by Supafitgrow Circle Community

Ready to stop losing leads?
The Supafitgrow Circle Community is where smart studio owners go to turn cold leads into long-term members, using AI-powered email nurture systems that run on autopilot.

Inside, you’ll unlock a free training on how to:

• Build an evergreen email nurture sequence from scratch (in less than 2 hours)

• Use AI to write authentic, high-converting copy that feels personal, not robotic

• Make sure no lead ever slips through the cracks again

👉 Jump into the Circle Community and get the free training: https://us.supafitgrow.com/join-community

📣 Know someone in your community who could benefit from FitVision?

Please share this newsletter by sending them the link to subscribe:
👉 https://fitvision.beehiiv.com

🧠 Final Thought…

If you’re serious about growing, lead nurturing isn’t optional. It’s your superpower — and now, AI can help you scale it without sacrificing your soul.

Here’s to your growth,
Michael Friedman
Chief Editor, FitVision

What’s one nurture tactic you’ll try this week?
Reply and let me know — I’d love to hear it.